This project took nearly 12 months of research, consultation, exploration and refinement. The result was a holistic set of guidelines that shaped the Wolves brand as they invested heavily within the club.

The guidelines were split into core, corporate, family, signage & wayfinding (a huge undertaking in itself). These then became the foundations for two large-scale projects; a complete overhaul of their wayfinding system, along with the introduction of celebratory supergraphics—a relatively new concept for Premier League clubs at the time.