The Albert Estate

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The Albert Estate

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The Albert Estate is a collection of buildings in Manchester’s physical and historical heart. Each building has it’s own visual identity and when all are combined, create the full Estate mark.

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The grid is based on the architecture of a gothic arch—something the buildings all share.

This structure gives all the identities a common thread which ties each together, whilst also having purpose individually.

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This project was an absolute joy to be a part of—not only because it birthed one of my favourite identity systems, but because the clients were truly incredible.

They remain amongst the very rare set of clients that really collaborate and seek to push the brand forwards. Every piece of feedback improves the overall concept, rather than diluting it. Plus in a world of property development they are the ones who really want to create a positive social impact.

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This project was awarded the best regional office marketing campaign at 2017’s Property Marketing Awards.