Rivery

Data is the new currency and Rivery help to consolidate vast arrays of ‘data streams’ into one manageable location.

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Based in Israel but with offices around the world, Rivery were looking to rebrand as they continued on their growth strategy.

The mark is based on a Viking/Nordic rune, translating to a journey or evolution. The ‘r’ shape an obvious call to the brand name, when duplicated and rotated, creates a negative space river between the runes. This river is a direct call to the company’s data streams.

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The Viking symbolism didn’t stop here and a character-led approach was taken to build a playful and accessible look-and-feel.

The geometric approach to the character design mimics the angular mark and pattern assets.

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This geometry was followed through the pattern design.

The zig-zag qualities of the mark extending to create an additional visual asset which is used for backgrounds and texture building.

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The colour palette was chosen to provide standout within Rivery’s market.

It allowed for a variety of illustrative executions whilst having a good level of visual consistency.

Designed at Ahoy