MMU – Careers & Employability Service

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MMU – Careers & Employability Service

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Universities are increasingly under pressure to show a unparalleled path from education to career employability. And with tuition fees at historic heights, it is essential to showcase an institution’s success at delivering opportunities and support for students.

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Ahoy were tasked to create a visual identity that enabled the Manchester Met Careers and Employability Service to cut through the visual noise of student communications and highlight the many benefits of the service.

We were also looking at the main University guidelines in parallel to this project and we were acutely aware of the delicate balance between variety and consistency within the brand architecture. With the introduction of a dynamic pattern device and limited colour palette, we were able to create an aesthetic that was strikingly unique and comfortingly consistent.

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