Lateral Architects

Cross Cross

Lateral Architects

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Hands up, this one (unfortunately) didn’t make it into use, but I still believe it’s probably the best visual mark I’ve ever created and it deserves a place in my portfolio.

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The full logotype is arranged into an L-shape that reinforces the ‘Lateral’ initial, whilst the rotation of the type also plays into the ‘art of looking sideways’ concept.

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The logotype can even be simplified down to this monogram which resembles a sideways-looking face.

Still can’t believe the client didn’t go for this one—if you’re an architect/architecture practice that is looking to rename and rebrand, I would LOVE to hear from you!