Karshare

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Karshare

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Driving the future of car ownership by offering a more social and sustainable approach.

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Karshare is a solution to reduce the overall demand on mass vehicle production by allowing people to share vehicles more freely.

The app connects car owners with people looking to rent. This can be on a regular or ad-hoc basis when it suits their lifestyle. For renters, this freedom reduces the need for a full-time vehicle, whilst owners can generate income from their idle car.

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The brand is based on the idea of connections; those between renter and owner, and the roads which connect people to their destination.

This idea is reflected within. the mark and the path device used throughout the brand.

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Along with the visual language, the written tone helps to define the brand.

Copy lines such as “Earn cash back from your hatchback” help to balance information with personality. Everything created aims to balance these brand fundamentals and help to create something unique and emotive.

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