I love working with organisations that look to create a positive impact on the world and CDS is a prime example of this.
I was careful to balance a ‘tech’ aesthetic with something that feels positive, engaging and easy to comprehend. These values are carried through into every aspect of the visual approach.
The design is based on a square pixel structure, but the rounded edges soften the overall aesthetic and create a unique visual approach that CDS can own and can be applied throughout every touch-point.
This rounded edge is also a comment on how accessible tech should be for CDS’s clients and how easily products and services can be integrated.