The dreaded ‘Christmas project’ at a design studio is so-called because so much great work has preceded it. An original idea is elusive and often the time to execute it is limited to say the least. Thankfully this was not the case for my first Christmas at Raw.
The concept was to set up a website that invited people to submit a colour associated with Christmas and the meaning of that colour. We collected hundreds and collated them together into a festive tapestry. The variety in colour and sentiment was vast. There was a healthy dose of humour with bundles of nostalgia, of course. We printed the poster and all profits went to charity. As so many people were involved, we sold a huge amount. I remember spending hours rolling posters, affixing stickers and carting them to the Post Office with the Raw guys.
The following year we recycled the project (somewhat) and created packs of cards based on our personal favourites. We did consider trying to continue with wrapping paper, crackers etc. but it was getting into that Marge Simpson Chanel suit territory—hopefully that reference means something to you.
Looking back at this now, it seems bizarre to have been considered pretty original. I’m sure Pantone had been appropriated many times before, however at the time it wasn’t the well-trodden path it is today.
This project was lucky enough to win a Roses Award in 2009.